News

Newly formed company, Playzido, part of global production powerhouse, Endemol Shine Group, today announced a deal with aggregation platform Iforium to distribute their full games portfolio.

Today’s announcement marks the first publicised deal from the Endemol Shine-backed games platform Playzido. The partnership with Iforium will see top branded games from the Endemol Shine Group Gaming portfolio such as Deal or No Deal be distributed to Iforium’s operators from October 2018.

Stuart Banks, MD of Playzido said “We’re excited to kick off our distribution into the gaming market with such a strong launch partner. We already have twenty very exciting games on the platform and we are confident that both our branded and premium non-branded games will make a big impact.” 

Phil Parry, CEO of Iforium added “I am delighted to confirm this partnership with Playzido and I welcome the connection of our respective open platforms. The opportunity for Iforium to be the first platform to connect to Playzido and Endemol Shine was compelling as it's clear they will rapidly become a leading player in the content space. I am also confident the addition of Playzido into Gameflex will be warmly welcomed by our operators who can instantly access a new range of premium branded content such as Deal or No Deal."

Playzido are a new B2B open platform which supplies a remote gaming server to real money and social gaming operators. The platform utilises a bespoke version of Black Cow Technology’s new OGA software. Playzido features a wide selection of games from their flagship provider, Endemol Shine Gaming, in addition to cherry-picked content from other premium game suppliers. It also delivers a selection of innovative marketing features, such as their proprietary Free Spin Factory, empowering operators to market to their customers in new and exciting ways.

Iforium are a leading iGaming software development company focused on providing the next generation of flexible gaming solutions. Their multi-award winning products and services can be rapidly deployed across the online gaming industry at all levels including in the emerging and regulated markets.

Further information:

Rachel.Hassall@endemolshine.com

T: +44 (0) 208 222 4512

M: +44 (0) 7970 606 803