News

B2B games platform Playzido, the joint venture between Endemol Shine Gaming and Black Cow Technology, today announced a strategic partnership with multi-channel gaming business Pariplay.

 The partnership, approved this week by the GGC, will allow both parties to distribute Playzido games into Gibraltar-licenced operators for the first time. Operators licenced in the jurisdiction will now have access to a growing portfolio of blockbuster titles from Endemol Shine Gaming including a significant number of Deal or No Deal titles, alongside a suite of premium games from some of the industry’s most exciting game studios.

 All games delivered via the Playzido platform benefit from Playzido’s innovative marketing features such as the Free Spins Factory functionality, allowing operators to promote the Playzido games to their customers in a brand-new way. 

 Stuart Banks, MD, Playzido said, “This is a hugely exciting and very important relationship which opens up the Gibraltar market for us. For Playzido this is much more than a distribution deal and we will be working closely with Pariplay’s management to help deliver on some key strategic goals. We can’t wait to get live with our first Operators in the coming months.”

 Richard Mintz, Pariplay’s Commercial Director said, “Playzido have an enviable catalogue of great games, including the world-renowned Deal Or No Deal range of titles. Their games will undoubtedly be a very strong addition to our Fusion content portfolio, and our operators are already excited at the prospect of adding them to their casinos. We are extremely happy to have them on board”

 Playzido is a new B2B games platform which supplies a remote gaming server to real money and social gaming operators. The open platform utilises a bespoke version of Black Cow Technology’s cutting-edge OGA software and works closely with, key development partner, Ingenuity Gaming on game development. Playzido features a selection of premium games from their flagship game provider, Endemol Shine Gaming, in addition to content from cherry-picked suppliers. It also delivers a selection of innovative marketing features, empowering operators to market to their customers in new and exciting ways.

Pariplay Limited is a leading provider of Internet Gaming Systems, offering state-of-the-art, in-house developed gaming platforms and Internet games as well as integrated third-party games from leading industry companies. Founded in 2010, our team has over 70 gaming experts with offices in Tel Aviv, Israel, Sofia, Bulgaria, Gibraltar and India, built to support our customers’ requirements in a dynamic and competitive environment.

Further information

Rachel.Hassall@endemolshine.com

T: +44 (0) 208 222 4512

M: +44 (0) 7970 606 803